The group was headed by Khaldoun Dia-Eddine, Head of the Center for Middle East and Africa Business at the ZHAWSchool of Management and Law on 4th April 2017. The aim of this study trip was to gain a first-hand insight into the economic, social, and cultural environment of these two similar but widely different Gulf States, and to develop a deeper understanding and awareness of the culture and common business practices of the region.
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